My Big Break - Indianapolis Star - by Paul Estridge, Jr.

Friday, March 12, 2010 by estridge homes

The Indianapolis Star My Big Break series recently featured Paul Estridge, Jr., President & Chief Servant of The Estridge Companies, and his story of growing up in the Indianapolis home building industry.


Little did I know that my father's decision to stop selling windows and become a home builder instead would lead to my big break.

It was 1967, I was 10 years old and all I cared about was playing football for the Carmel Pups. But my father had different priorities for his son: work.

When he was growing up, his father insisted his boys always worked. And if it was good for them, it was good for the next generation, too.

My father would say, "Estridges work. They love work. Work is their life. Work is good."

CLICK HERE to read the article and to learn about the start of The Estridge Companies on IndyStar.com.
 

Newest Estridge Dot.Home E-Newsletter Ready for Reading

Friday, March 5, 2010 by estridge homes

The popular Estridge Dot.Home E-Newsletter is full of news about all of the Estridge companies, as well as hints to maintain your Indianapolis home inside and out, golf tips, events and much more.

In the March 2010 Estridge Dot.Home Newsletter, we’ve included great tips to get you ready for Spring – your home maintenance and home decor and furnishings, as well as your golf game with the help of the Wood Wind Golf Academy.

Included in this issue:

-          Heritage Hill, a new Estridge neighborhood in Avon

-          Bidding farewell to Franklin

-          Whose home is spring ready?

-          Star studded shopping at HOMExperience

-          10 decor tips for spring

-          Golf preparation = better golf play

-          Estridge Events

-          In the News

-          Online Resources

March 2010 Estridge Dot.Home Newsletter

READ the March Issue

READ the January Issue


Is Your Home Ready for Spring? Part 1.

Wednesday, March 3, 2010 by estridge homes

Another helpful home decor hint from our HOMExperience Team.

Warmer weather calls for a change in your home's decor. Update your home by bringing in sheer fabrics, pretty florals, and garden elements. Check out the top ten ways to make over your décor for Spring!

1. Lighten Up! Do you have velvet drapes or a heavy corduroy sofa? Spring is the time to change them out for lighter looking alternatives. Remove the drapes and replace them with airy sheers. Slipcover the sofa or chairs with paler tones or florals.

2. Rethink the Rugs Wonderfully cozy area rugs look just right in winter. But when the temperature rises it may be time to roll them up and replace them for summer with sisal or cotton rugs in light, cool colors. (Summer is also be a good time to have heavy rugs cleaned or repaired.)

3. Orient Toward a View  If your furniture is centered in front of a fireplace, think about ways to rearrange the look for summer. Change the focal point away from the mantel to a view of a garden, placing the conversation grouping to take advantage of the garden scene just outside.

4. Create an Inviting Porch Summer living often moves out to a porch or deck, but even if your home does not have these amenities you can get the look and feel of a porch inside. Introduce a few garden chairs, accessories, and floral fabrics into a family room, for example. You’ll get the feel of the outdoors every time you’re in the room.

5. Store the Silks Remove dusty silk flower arrangements from your rooms and store them away for a few months. Instead, bring in fresh green plants, flowering pots, or elegant orchids. These lively touches can breathe life into winter-weary spaces.

6. Re-Accessorize  Time to rework your accessories and makeover your shelves. Clean winter dust off the shelves and begin to replace objects with an eye toward keeping the look light. Bring out your floral china or white ironstone, set up a collection of pitchers or glass, and include plants and picture frames as well.

7. Think Sheer Sheer curtains, sheer tablecloths, Opal Cylinder Vase Collectionsheer bedskirts, and pillows – all of these say “summer” louder than almost any other element. Look for plain, embroidered, or printed sheer designs that complement your interiors.

8. De-Clutter Now Look for organizing solutions for your home. Any spot that is overcrowded or unorganized can drain your energies as it swallows objects and fill your life with clutter. A visit to a home store can yield products to contain clutter wherever it exists.

9. Clean out the Fireplace Now is the perfect time to sweep away the ashes of winter fires and start fresh. Fill your firebox with silk plants, an arrangement of candles, or an attractive display of beautiful birch logs. Or, cover the box with an attractive folding screen decoupaged with summer florals.

10. Sweep Off the Steps Bring the look of summer to your front door by cleaning up the area. Wash the door and windows and touch up the paint if needed. Hang a silk flower wreath on the front door too. If you have a large porch you may also have room for pots of colorful spring flowers.

Looking for fun home decor items to freshen up your home for summer? Visit HOMExperiencein Clay Terrace today!

Want weekly featured product and home decor hints?
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Facebook Fan of HOMExperience by Estridge.


FREE FURNITURE & FREE FUN - 2 Big Events This Weekend

Wednesday, January 6, 2010 by estridge homes

This weekend, The Estridge Companies are busy with two very exciting events!

 

12 Days of Estridge Grand Prize Giveaway EventGRAND PRIZE GIVEAWAY EVENT:
Saturday, January 9, is the Grand Prize Giveaway Event for the 12 Days of Estridge Contest, when the winner of FREE FURNITURE FOR THEIR HOME will be chosen. All finalists from the 12 Days of Estridge contest are invited to attend. In addition, registrations will be accepted at Estridge model homes through 1/7. Simply visit an Estridge neighborhood and register to be a finalist.

 

WOOD WIND WINTERFEST:
Sunday, January 10, Wood Wind Golf Club is hosting a fun winter event from 11am to 5pm. Open to the public, Winter Fun at Wood Wind, Sunday, January 10guests are invited to enjoy FREE ice skating and ice games, FREE chili, brownies, hot chocolate and cider from Kelties, and cross country skiing. Guests are invited to enjoy fires near the skating pond or the Wood Wind Clubhouse to stay warm. A limited number of ice skates are available. We recommend that you bring your own to ensure correct sizing and availability. Guests are welcome to stay all day or simply stop in for a free cup of chili. For more information, contact Doc O’Neal or Scott Heger at 317.669.8550.
 

Your Ultimate Decor Guide - Update Your Home for the New Year

Monday, January 4, 2010 by estridge homes

Update Your Home's Decor & FurnishingsLooking to change your home’s look with new home décor and furnishings for the new year? Check out Janice Anderssen’s Ultimate Décor Guide for a few tips on giving your home a new look for the New Year. She reminds us that it is more important for our homes to reflect who we are with style than it is for them to be perfect.

Your Ultimate Décor Guide
by Janice Anderssen


Looking for more Home Décor Hints?
Visit www.theHOMExperience.com for HOMExperience Home Décor Hints from the Estridge Interiors Team.

Day 1 of the 12 Days of Estridge - Last Chance to Win Free Furniture!

Wednesday, December 30, 2009 by estridge homes

Today is the final day - Day 1 - in the 12 Days of Estridge contest. Play the 12 Days of Estridge on the Estridge Facebook Fan Page77 people have won great furniture and holiday décor from HOMExperience over the past 11 days. And, all of them are finalists for the GRAND PRIZE – free furniture for their home.

The GRAND PRIZE for 12 Days will be chosen at the Grand Prize Giveaway event at HOMExperience, January 9th at 11am. All finalists for 12 Days are invited to attend and should RSVP to marketing@estridge.net or on Facebook. You must be present at the event to win Free Furniture for your home!Fully Furnished & Finished Catalog

The Grand Prize winner will work with the HOMExperience Design Team to select their furniture from the Fully Furnished & Finished Catalog, just as Estridge homeowners building a Fully Furnished home do. The Catalog features quality furniture manufacturers such as Kincaid Furniture Company, Rowe Fine Furniture, Vaughan Bassett, Surya Rugs and more! The winner will work with the designer to create a professional interior furniture layout for the following rooms to include the following pieces from the Catalog:

·         Entry Rug

·         Great Room (coffee table, console table, comfort chair, 2 end tables, entertainment console, love seat, sofa)

·         Breakfast Nook (3 counter stools, 1 nook table and 4 chairs)

·         Dining Room (formal dining room table, formal dining room storage)

·         Master Bedroom (comfort chair, bed, dresser, 2 night stands)

·         3 Secondary Bedrooms (secondary bedroom bed, secondary bedroom dresser, 2 secondary night stands)

View a sample furniture layout.
Shop the Fully Furnished & Finished Catalog for your favorite pieces.
Read the 12 days of Estridge Contest Rules

Play Day 1 of the 12 Days of Estridge on the Estridge Facebook Fan Page tonight, December 30th, from 6pm to 9pm for your chance to win a custom entertainment center and your chance to be a finalist for the Grand Prize!

Play the final day of 12 Days of Estridge on Facebook Tonight!

Play the 12 Days of Estridge Holiday Contest

Thursday, December 17, 2009 by estridge homes

 

Play the 12 Days of Estridge for your chance to win great furniture and home décor items. In the next 12 days, Estridge is giving away over 78 great items to our Facebook Fans and all winners will be eligible for the GRAND PRIZE – FREE furniture for your entire home! The GRAND PRIZE will be announced at an exciting event at HOMExperience in Clay Terrace on January 9th! 

Visit the Estrige Facebook Fan page to become a Fan and begin playing on December 19th.

Below are instructions on how to play the 12 Days of Estridge. Best of luck and Happy Holidays!

How to Enter:

Step 1:  Visit our Estrige Facebook Fan page to become a Fan and begin playing on 12/19.

Step 2:  Visit the 12 Days of Estridge Photo Gallery on the Estridge Facebook Fan page daily from 6:00pm-9:00pm between December 19th through January 1st and tag yourself in the photo of the day's prize.

Step 3:  Share the photo of the day's prize with your Facebook Friends and encourage them to become fans and play as well! The more who play; the more fun the contest is!  

Step 4: Winners will be chosen at random from those tagged in the day's photo (one per participant). Visit the Facebook Fan Page later that night or the following day to see if you won and play again! 

Step 5:  If you are one of our lucky daily winners, plan to be at HOMExperience in Clay Terrace on Saturday January 9th for the GRAND PRIZE drawing! You could win ALL NEW FURNITURE FOR YOUR HOME FREE from Estridge.

Step 6: Pick up your gift at HOMExperience in Clay Terrace during the event on January 9th or in the following days (Store Hours: Mon-Sat: 11am to 6pm, Sun: Noon to 5pm, (317) 669.8600).

Happy Holidays from Estridge!

12 Days of Estridge Contest Rules

Thursday, December 17, 2009 by estridge homes

At Estridge we are excited about our new pilot release, Fully Furnished & Free and the great feedback we are receiving from our friends and excited homeowners!

To continue the fun and festivity this holiday season, we are launching the 12 Days of Estridge contest on our Facebook Fan Page. On each of the last 12 days of December, we'll be sharing special prizes from HOMExperience, our home decor and furnishing store at Clay Terrace in Carmel, Indiana, for you to add to your home.

The prizes get bigger and bigger every day, so play all 12 days! Plus, winners are finalists for the GRAND PRIZE! The Grand Prize Winner will be announced at an exciting event at HOMExperience on January 9th!

So, how can you be a winner of the 12 Days of Estridge?

Step 1:  Visit our Estridge Facebook Fan page to become a Fan and begin playing on 12/19. (if you already are a fan then skip this step)

Step 2:  Visit the 12 Days of Estridge Photo Gallery on the Estridge Facebook Fan page daily from 6:00pm-9:00pm between December 19th through December 30th and tag yourself in the photo of the day's prize.

Step 3:  Share the photo of the day's prize with your Facebook Friends and encourage them to become fans and play as well! The more who play; the more fun the contest is!  

Step 4: Winners will be chosen at random from those tagged in the day's photo (one per participant). Facebook Fan Page later that night or the following day to see if you won and play again! 

Step 5:  If you are one of our lucky daily winners, plan to be at HOMExperience in Clay Terrace on Saturday January 9th for the grand prize drawing! You could win ALL NEW FURNITURE FOR YOUR HOME FREE* from Estridge.

Step 6: Pick up your gift at HOMExperience in Clay Terrace during the event on January 9th or before January 21st (Store Hours: Mon-Sat: 11am to 6pm, Sun: Noon to 5pm, (317) 669.8600). If you win Day 4 or 3, the first winner will have the choice of the item in the model or ordering the item from the Fully Furnished & Free Catalog. Your item will be delivered within 12 weeks. Winners of Day 2 or Day 1 will pick up their item from the Lincolnshire decorated model home after the replacement has arrived, within 12 weeks. You will be notified. The winner is responsible for any associated delivery costs.

Daily Prizes:
12 – Sparkly Snowman Ornaments
11 – 6” Decorative Glass Ornaments
10 – Holiday Candles
9 – Decorative Holiday Message Sign
8 – Décor Fragrance Potpourri
7 – Fashionable Photo Frame
6 – Colorful Silk Orchid and Vase
5 – Bright Table Lamps
4 – Stylish Metal Round End Table
3 – Wooden Coffee Table
2 – Stylish Sofa
1 – Custom Wooden Entertainment Center

Grand Prize:
The Grand Prize includes no more than the listed furniture for no more than the following rooms of your home: Entry Rug, Great Room (coffee table, console table, comfort chair, 2 end tables, entertainment console, love seat, sofa), Breakfast Nook (3 counterstools, 1 nook table and 4 chairs), Dining Room (formal dining room table, formal dining room storage), Master Bedroom (comfort chair, bed, dresser, 2 night stands), 3 Secondary Bedrooms (secondary bedroom bed, secondary bedroom dresser, 2 secondary night stands). The Grand Prize winner will choose the new furniture from the Fully Furnished & Finished Catalog with the help of the HOMExperience Design Team.

 The Contest Period:
The Contest runs from December 19, 2009 at 6:00 PM ET until 9:00 PM ET on December 30, 2009, so don’t wait!  The grand prize will be drawn from all winners on January 9, 2010 at the Estridge Companies Headquarters.  MUST BE PRESENT TO WIN.

Contest Rules:
1. No more than 1 entry per day allowed. 
2. All participants must be a fan of Estridge.
3. No purchase necessary to enter The Estridge Companies 12 Days of Estridge Contest.
4.
   We reserve the right to reject any entries on the grounds of the following:
      * Inappropriate comments while tagging photo or attached to your post
      * Other points here
5. The winners shall be selected randomly by Estridge.  All decisions will be final and binding.
6. There will be a total of 78 gifts given away during the 12 Days of Estridge Promotion:
                       * 12/19 - 12 gifts
                      * 12/20 - 11 gifts
              *
  12/21 - 10 gifts
              *
  12/22 - 9 gifts
              *
  12/23 - 8 gifts
              *
  12/24 - 7 gifts
              *
  12/25 - 6 gifts
              *
  12/26 - 5 gifts
              *
  12/27 - 4 gifts
              *
  12/28 - 3 gifts
              *
  12/29 - 2 gifts
              *
  12/30 - 1 gifts
              *
  1/9 - grand prize giveaway
8. All winners will be notified by email or Facebook messages. You must be able to visit HOMExperience in Clay Terrace to pick up your prize on January 9th or after.
9. In entering the contest you subject yourself to both the Contest Rules and Legal Terms and Conditions. By submitting images to the Contest, you are deemed to have reviewed, read and accepted both. 

Legal Terms and Conditions:
General: Your entry into The Estridge Companies 12 Days of Estridge Contest (the “Contest”) is subject to the Contest Rules, the following Legal Terms and Conditions, and all other guidelines, terms and conditions stated elsewhere on this site and all applicable laws, ordinances and regulations, including but not limited to all laws respecting intellectual property, trademarks, copyrights, rights of privacy, pornography and defamation. By entering the Contest, you accept and agree to be bound by the Contest Rules and these Legal Terms and Conditions.  The Estridge Companies  shall be the administrator of the Contest and shall sometimes be referred to as the “Administrator”.

Contest Period:
The 12 Days of Estridge Contest begins at 6:00:00 p.m. (Eastern Time) on December 19, 2009 and ends at 8:59:59 p.m. (Eastern Time) on December 30, 2009.  Entries submitted before or after the contest period will not be eligible for consideration.

All prizes will be awarded (assuming sufficient number of eligible entries).  Limit: One prize per family or household.  The Estridge Companies is responsible only for prize delivery it is not responsible for prize utility, quality or otherwise.  Taxes and fees, if any, are the sole responsibility of winners.  Winners shall indemnify, defend and hold harmless The Estridge Companies its affiliates, subsidiaries, parents, directors, offices, and employees from and against any liabilities arising from or regarding taxes owed on prizes.

Verification of Winners and Delivery of Prizes:  
Prize winners will be required to sign an affidavit of eligibility and liability release and return the completed form together with a properly completed IRS Form W-9.  Prize may be awarded to alternate winner if affidavit/release is not returned within 14 days after mailing to winner or if prize notification or prize is returned as undeliverable or if prize notification e-mail is undeliverable, if entrant does not respond to prize notification e-mail within 7 days after the date of the e-mail.  Winners agree to the use by The Estridge Companies of their name, address, likeness, images submitted and/or prize information for promotional purposes in any medium without additional compensation to the extent permitted by law. 

Eligibility:
In order to participate in the Contest, you must be a legal resident of the United States, the District of Columbia, Puerto Rico or the U.S. territories and possessions.  All federal, state, and local laws and regulations apply.  Void where prohibited or restricted, including the States of Florida and New York.  Must be 18 years of age or older as of December 1, 2009 to enter.  Employees, officers and directors of The Estridge Companies and its affiliates and their immediate families and those living in the same household are not eligible to enter or win.  Winning a prize is contingent on fulfilling all requirements set forth herein. The Estridge Companies reserves the right to verify the eligibility of winners.

Limitation of Liability:
UNDER NO CIRCUMSTANCES SHALL The Estridge Companies OR ITS AFFILIATES BE LIABLE TO YOU OR ANY THIRD PERSON FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, RELIANCE, CONSEQUENTIAL OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, COST OF COVER, OR LOST DATA THAT ARISE IN WHOLE OR IN PART FROM THE USE OF, OR THE INABILITY TO USE, THE SITE OR THE SERVICES OR FUNCTIONS OF THE SITE OR ARISING OUT OF YOUR ACCESS TO, OR INABILITY TO ACCESS, THE SITE OR YOUR RELIANCE UPON, THE SITE OR THE SERVICES, CONTENT OR MATERIALS IN, OR FUNCTIONS OF, THE SITE, PROVISION OF, OR FAILURE TO PROVIDE SERVICES, OR INFORMATION, WHETHER OR NOT WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, AND ON ANY THEORY OF LIABILITY (INCLUDING NEGLIGENCE). IN ADDITION, WE HAVE NO DUTY TO UPDATE THE SITE OR THE CONTENTS THEREOF. IN NO EVENT SHALL OUR TOTAL LIABILITY TO YOU FOR ALL DAMAGES, LOSSES, AND CAUSES OF ACTION (WHETHER IN CONTRACT, TORT (INCLUDING, BUT NOT LIMITED TO, NEGLIGENCE, OR OTHERWISE) EXCEED FIVE DOLLARS ($5.00). APPLICABLE LAW MAY NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY OR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATION OR EXCLUSION MAY NOT APPLY TO YOU. IF YOU ARE DISSATISFIED WITH THE SITE, YOUR SOLE AND EXCLUSIVE REMEDY SHALL BE TO DISCONTINUE USE OF THE SITE AND TERMINATE THIS AGREEMENT IN ACCORDANCE WITH THE TERMS HEREOF.

General Restrictions: 
This Contest is void outside the United States and where prohibited or restricted by law and subject to all applicable federal, state and local laws and regulations.  This Contest will be governed by the internal laws of the State of Indiana.  Any and all legal actions or claims arising in connection with this Contest must be brought in a court of competent jurisdiction within the United States.  Administrator is not responsible for: (a) late, lost, stolen, damaged, garbled, incomplete, misaddressed, postage due or misdirected entries, e-mails or other communications; errors, omissions, interruptions, deletions, (b) defects or delays in operations or transmission of information, in each case whether arising by way of technical or other failures or malfunctions of computer hardware, software, communications devices or transmission lines; data corruption, theft, destruction, unauthorized access to or alteration of entry materials; loss or otherwise; or (c) electronic communications that are undeliverable as a result of any form of active or passive filtering of any kind or insufficient space in entrant's e-mail account to receive e-mail messages.  The use of automated software or computer programs to register or to enter this Contest is prohibited and any individual who uses or attempts to use such methods to register or to enter will be disqualified.  Administrator disclaims any liability for damage to any computer system resulting from participation in, or accessing or downloading information in connection with, this Contest and reserves the right, at its sole discretion, to modify, cancel, terminate or suspend this Contest if any virus, bug, technical failure, unauthorized human intervention or other cause outside of Administrator’s control corrupts or affects the administration, security, fairness, integrity or proper conduct of this Contest.  In the event of any such cancellation, termination or suspension, a notice will be posted and a random drawing will be held from among all eligible, non-suspect entries received prior to such time.  Administrator reserves the right, at its sole discretion, to disqualify any entrant (and all of her/his Contest entries) from this Contest or any other promotion conducted now or in the future by Administrator or any of its affiliates if she/he tampers with the entry process or if her/his fraud or misconduct affects the integrity of this Contest.  Administrator reserves the right to correct clerical or typographical errors in promotional materials.  By participating in this Contest, each entrant accepts the conditions stated in the Contest Rules and these Legal Terms and Conditions, agrees to be bound by the decisions of the judges and warrants that she/he is eligible to participate in this Contest.  By accepting prize, winner agrees to release Administrator and its directors, employees, officers and agents, including without limitation, its advertising and promotion agencies, from any and all liability, loss or damages arising from or in connection with the awarding, receipt and/or use or misuse of prize or participation in any prize-related activity.

 Warning.  Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of this sweepstakes is a violation of criminal and civil laws.  Should such an attempt be made, sponsor reserves the right to seek damages from any such individual to the fullest extent permitted by law.

© 2009 The Estridge Companies All rights reserved.

Coming Soon: 12 Days of Estridge Holiday Contest

Thursday, December 17, 2009 by estridge homes

Wednesday, there was a lot of hustle and bustle in the Estridge office, as we spent much of the day shooting videos for an upcoming 12 Days of Estridge contest. A video announcement and more information will be provided today. In the mean time, enjoy a few photos from our video shoot in the Estridge Homeowner Orientation Suite at Clay Terrace.

Get ready for the contest by becoming our Fan on Facebook:
http://www.facebook.com/pages/Carmel-IN/The-Estridge-Companies/48674298240

Photos from the Video Shoot
12 Days of Estridge Video Shoot - Paul reviewing the shot

 
12 Days of Estridge Video Shoot - The setting

12 Days of Estridge Video Shoot - yes, thats a penguin

12 Days of Estridge Video Shoot - Paul and the penguin

IPS School 37 - the NEW Martindale-Brightwood Community Center

Tuesday, December 15, 2009 by estridge homes

During the Extreme Makeover Indianapolis build in April 2009, Paul Estridge, Jr., President of The Estridge Companies, committed to building not only a new home, but also, building transformation of the Martindale-Brightwood neighborhood. At a Press Conference on a sunny April day, Paul Estridge announced that the closed, but once-thriving, IPS School 37 would be gifted to the neighborhood to serve as a much-needed Community Center.  (READ MORE)

IPS School 37 - the NEW Martindale-Brightwood Community Center

 

After much work, that dream can now be a reality as the Indianapolis City County Council voted unanimously (29-0) to the transfer of the School 37 title from IPS to the Juvenile Court and allow for the development of the Community Center to begin. 

 

It was a very inspiring setting as there were an estimated 75 members of the Martindale-Brightwood neighborhood in the audience while the 29 member City Council praised them for the dedication, commitment and foresight they have displayed in resurrecting this historical building from possible ruins.  Four council members offered their personal support to help build this into a center that will help develop children on the front end versus trying to eliminate the behavioral repair on the back end.  There were several accolades directed to Estridge by the sub-committee chair and the council members for bringing the spotlight back to the neighborhood and for partnering for the generation of a renewed vision of hope to this neighborhood.  With signs waving in the air reading:


"Where community and family come together!

--- IPS 37----
Support community gathering in Martindale Brightwood”

 

The audience exploded into a resounding applause when the 29-0 vote was displayed. There is certainly a special energy that everyone has to see this 85-year old structure turn into a true community center.  The new community center would not be a reality without the efforts of IPS, Juvenile Court, Central Indiana Community Foundation, Making Connections, Martindale-Brightwood Community Development Corporation, and many others.

 

Read more about the April announcement of School 37 to Martindale-Brightwood on www.estridgeextremedream.com.

Photos of the NEW Community Center in Indianapolis: 
              

- Photographs compliments of Angela R. Talley

Many Reasons to Homeowners are Choosing to Build TODAY

Friday, December 4, 2009 by estridge homes

In the past, homebuyers have held off on beginning to build their new home or moving to the home of their dreams until after the busy holiday season. However, this year, there are simply too many reasons to begin building a new Indianapolis home today.

 

Below are a few reasons new Estridge homeowners have listed why they began new construction on their new Estridge home now:

 

-          30-year Low Mortgage rates

-          Expanded and Extended Home Buyer Tax Credit of up to $8,000

-          A Home Full of Free All-New Furniture from Estridge

 

Now is the time to move. Rates change daily and homeowners are required to close on their new home before the end of April to receive the homebuyer tax credit. Plus, Fully Furnished & Finished from Estridge is a pilot release only until January 10th!

 

Learn more at www.fully.estridge.com.

Realtor Response to Fully Furnished & Finished

Tuesday, November 24, 2009 by estridge homes
Below are comments gathered from Realtor events, interactions, responses and more.

Visit www.fully.estridge.com to view Fully Furnished & Finished Homes by Estridgequestions and comments on Fully Furnished & Finished. Share your thoughts and suggestions as well.


"Paul, your message of 'exactly the way you've always imagined' is probably the best collection of words I have ever heard in my life. Frankly, I have been opposed to 'your dream home' concept because nothing is ever 100%. But after I saw your fantastic video on the web site last night... the only dream I could remember was being one of three buyers who was trying to buy one of the two available Estridge homes. I've told others about it today. Great message."


This is a great program and I will personallyFully Furnished & Finished Homes by Estridge recommend it to my clients. You folks do everything right and I always enjoy selling your new construction as things happen as promised. Great Job!"


"Estridge is always setting the bar in innovative new home construction for our market. Awesome thinkers, awesome to react to buyers."


"Fully Furnished & Finished is 'too good to be true', but is obviously true. Thanks for launching a tremendous program!"


"This is an exciting program - I've always been excited about Estridge homes. This just adds to the client experience."

 

Join the Conversation on www.fully.estridge.com.

 
Fully Furnished & Finished

Pilot Release of Fully Furnished & Finished homes by Estridge

Friday, November 20, 2009 by estridge homes

So, why is  Fully Furnished & Finished a pilot release until January 10th?

As an Indianapolis new home builder, and like many other organizations, we are constantly looking to better serve our homeowners and build them the home of their dreams. Our home décor store at Clay Terrace in Carmel, HOMExperience, provides us with the unique opportunity of working with homeowners throughout the full home design process - not only building their new luxury home, but furnishing it as well. This relationship presented us with a disconnect which some homeowners feel between the home they imagine themselves living in and the empty one they move in to.

We believe that we can better serve clients by providing them with a fully furnished new Estridge luxury home when they move in. But, we want to know what you think and what our homeowners think. This short pilot release allows us to get feedback from the greater Indianapolis real estate market to see how Fully Furnished homes better serves our homeowners needs. So, we invite everyone to join the conversation.

Visit www.fully.estridge.com to learn more, share your thoughts and provide feedback on how we can better serve our homeowners.

 

Join the Conversation on Fully.Estridge.com

Introducing Fully Furnished & Finished from Estridge

Friday, November 20, 2009 by estridge homes

On Wednesday November 18, we introduced a pilot release of Fully Furnished & Finished to our friends and partners in the Indianapolis real estate market.

 

Until January 10th, Indianapolis homeowners will build their new home by Estridge, Indianapolis's hometown builder of premiere homes and neighborhoods, not only personalizing with the perfect countertops, cabinets and fixtures, but also fully furnishing it with the perfect furniture for the new home design, style and life. Homeowners will work with our HOMExperience design team, who have designed and decorated our model homes for over 12 years, will work with them to custom furnish and finish your home as they’ve always imagined.

 

Watch the Introduction of Fully Furnished & Finished from Paul Estridge, Jr.


Watch Paul Estridge's Introduction of Fully Furnished 

Growing value in this real estate market. Message from Paul Estridge, Jr.

Wednesday, November 11, 2009 by estridge homes

Below is an email sent by Paul Estridge, Jr. to central Indiana real estate professionals yesterday regarding The Estridge Companies' continued commitment to our homeowners' investments, as well as our leadership in orienting the real estate industry to share this commitment.



Dear Realtor Friends and Partners:

As we approach the Thanksgiving season, it is time for us to do just that - give thanks to all of our friends and partners who have recommended friends and family to our businesses. So, first and foremost, thank you.

2009 has been a very exciting year for our company. We have learned to better serve our community and customers through some of the most challenging economic conditions in history.  Through these turbulent times, I am proud to say we remain steadfastly committed to our vision of building better lives for our customers.  We truly believe it is because of this commitment that Estridge homes and neighborhoods continue to grow in value.

During times like these, some companies abandon the responsibility of growing their product's value by undertaking the practice of discounting homes in order to meet short term sales goals.  Simply put, they destroy their product's value, not only for the future, but especially for families who most recently purchased homes believing them to be a safe investment.  As a buyer, or one representing a buyer, this practice may seem like a real opportunity.  In reality, their safe investment becomes a depreciating asset, losing tremendous value and likely never experiencing normal market appreciation.

At Estridge, we think differently.  We are not in this business for the sole motive of increasing profits.  This is our hometown. Building homes in Indiana our entire careers, we feel our highest responsibility is to build ever-increasing value for our customers' homes and neighborhoods, both experientially and financially.  We are confident this commitment will ensure Estridge homes will grow in value greater than homes by any other builder in the market. Clearly, the market already knows this to be true, illustrated by our 50% market share increase over the last two years while new home sales have declined.  There truly is a flight to quality in tough times.

We are encouraged to see public builders moving away from discounting practices to one  of pricing their homes at the proper market price.  This is an important change that will quickly allow home values to grow, as opposed to decline.  With more and more builders and real estate professionals practicing consistent and proper market pricing, the entire real estate market will be healthier and everyone will benefit.  When people believe that homes are growing in value, they will be more confident it is the best time buy.  As the saying goes, "a rising tide lifts all ships."

Rest assured, Estridge will continue to manage the design and construction of our homes and neighborhoods with a steadfast commitment to our homeowners - past, present and future.  We continue to do everything in our power to help them see their investment grow.

Best wishes to you and yours for a happy, healthy and safe Thanksgiving season.

Sincerely,

Paul Estridge, Jr.
President & Chief Servant
www.Estridge.com

Homebuyer Tax Credit Changes - Learn more about buying an Indianapolis Home with the Tax Credit

Friday, November 6, 2009 by estridge homes

The National Association of Realtors (NAR) has released a variety of resources to assist the real estate industry including new home builders, realtors and homebuyers in better understanding the extension and expansion to the Homebuyer Tax Credit.

 

The most significant impacts of the new legislation are that it:

-           Extends the First-Time Home Buyer Tax Credit of up to $8,000 to first-time home buyers until April 30, 2010.

-           Expands the credit to grant a $6,500 credit to current home owners purchasing a new or existing home between November 6, 2009 and April 30, 2010.

How does this affect homebuyers? - View a Comparison Chart for details on the changes to the new Homebuyer Tax Credit.  


Additional Resources:
Learn more about the Homebuyer Tax Credit on Blog.Estridge.com.
Listen to the President's Podcast, from the NAR President.

Homebuyer Tax Credit Resources - President's Podcast

Friday, November 6, 2009 by estridge homes

In order to ensure our partners, friends and homeowners are armed with the information they need to confidently utilize the new Homebuyer Tax Credit, we will use the Estridge Your HomeSite Blog to pass along helpful resources we find pertaining to the credit. Check back for more information or comment to provide resources you have found or want to find. 

PRESIDENT's PODCAST

In this special edition of the President's Podcast, 2009 NAR President Charles McMillan announces that Congress has answered our call to extend and expand the homebuyer tax credit.

LISTEN TO THE PODCAST

Learn about the Homebuyer Tax Credit on Blog.Estridge.com.

Introducing the "Build Your Neighborhood" Program for Estridge Homeowners

Friday, November 6, 2009 by estridge homes

 

The Estridge Companies is proud that almost 50% of new Build Your Neighborhood at Lincolnshire in CarmelEstridge homeowners are referred by their friends and family. To us, this is the ultimate testament of our homeowners’ trust in Estridge as a builder and satisfaction with their Estridge homes and service. To share our appreciation for our homeowners’ continued trust and confidence, Estridge introduces the Build Your Neighborhood Referral Program.  The Build Your Neighborhood Program provides both you and your referrals with an appreciation gift when your friends and family choose to move to an Estridge neighborhood.

Estridge homeowners are invited to build their Estridge neighborhood by referring friends and family thinking about moving. It’s a simple process. Estridge homeowners invite their friends and family to bring the completed Build Your Neighborhood Form on their first visit to an Estridge model home. hen they begin building a new Estridge home before the end of 2009, our homeowner and their referral will receive their desired Build Your Neighborhood Appreciation Gift following home closing.

Build Your Neighborhood Appreciation Gifts

 

Big Night Out. 

Enjoy a night (or four) on the town at Indy’s finest dining establishments. Select four $125 gift cards from Mitchell’s Fish Market, Kincaid’s, Eddie Merlot, and Ruth Chris Steakhouse. 

 

Finish Your Furnishings.

Finish your home with unique home decor and furnishings with a $500 gift card to HOMExperience by Estridge.

 

Golf and Gift.

Improve your golf game with professionals from Wood Wind Golf Academy, new clubs or apparel, or simply play a few rounds with a $500 gift card to Wood Wind Golf Club.

 

Primp and Pamper.

Select your ultimate royal treatments at David & Mary Spa & Salon with a $500 gift card.   

 

Shop ‘til You Drop.

Be practical. Be frivolous. Or be both with a $500 Simon Gift Card.

 

Build Your Neighborhood at Whispering Pines in Avon
PRINT the Build Your Neighborhood Referral Form

VIEW a map of Estridge Neighborhood Locations

VISIT www.Estridge.com


Breaking News: Congress Extends, Expands Housing Tax Credit

Thursday, November 5, 2009 by estridge homes

The popular $8,000 first time buyer housing tax credit (passed by House and Senate and on its way to President Obama) proved a powerful motivator in the housing market.

 

However, the expansion of this housing tax credit currently on its way to approval to include a credit of $6,500 for repeat buyers provides even greater opportunity for the Indianapolis real estate market.

 

While the original $8,000 housing credit provided its primary benefit to first time buyers, it offered generous auxiliary benefits for repeat buyers. Second-time home buyers benefited from the incentive of the tax credit as an influencer for the purchase of their first home. The $6,500 tax credit provides that primary benefit of a home buyer tax credit, as well as the opportunity for all repeat home buyers, not only those currently in a home appealing to first time buyers. This expansion is likely to be a much greater catalyst for the real estate industry and ultimately more beneficial for new home builders, real estate professionals and homeowners.

 

Learn more at Builder Online.

Follow @EstridgeHomes on Twitter for more updates.

Fall has arrived at Lincolnshire – a Carmel new home neighborhood by Estridge

Wednesday, November 4, 2009 by estridge homes

Browse new photos of Lincolnshire, located at 141st Street and Towne Road, to see the beautiful fall colors worn by the numerous trees throughout this premiere Estridge new home neighborhood in Carmel, Indiana.

 View Photos of Lincolnshire in the Fall
 

Or stop by the decorated model at 14135 Murphy Circle West, 46074, and take a tour of the intimate 82-homesite neighborhood with gorgeous, custom-like new homes, 2-story and ranch homes complete with gorgeous kitchens featuring granite countertops and stainless steel sinks, as well as finished lower levels and architectural details throughout the luxury home designs.

 

View Photos of this Carmel neighborhood

 

Learn more about Lincolnshire by Estridge

*Photos by Erin Hession Photography