Below is an email sent by Paul Estridge, Jr. to central
Dear Realtor Friends and Partners:
As we approach the Thanksgiving season, it is time for us to do just that - give thanks to all of our friends and partners who have recommended friends and family to our businesses. So, first and foremost, thank you.
2009 has been a very exciting year for our company. We have learned to better serve our community and customers through some of the most challenging economic conditions in history. Through these turbulent times, I am proud to say we remain steadfastly committed to our vision of building better lives for our customers. We truly believe it is because of this commitment that Estridge homes and neighborhoods continue to grow in value.
During times like these, some companies abandon the responsibility of growing their product's value by undertaking the practice of discounting homes in order to meet short term sales goals. Simply put, they destroy their product's value, not only for the future, but especially for families who most recently purchased homes believing them to be a safe investment. As a buyer, or one representing a buyer, this practice may seem like a real opportunity. In reality, their safe investment becomes a depreciating asset, losing tremendous value and likely never experiencing normal market appreciation.
At Estridge, we think differently. We are not in this business for the sole motive of increasing profits. This is our hometown. Building homes in Indiana our entire careers, we feel our highest responsibility is to build ever-increasing value for our customers' homes and neighborhoods, both experientially and financially. We are confident this commitment will ensure Estridge homes will grow in value greater than homes by any other builder in the market. Clearly, the market already knows this to be true, illustrated by our 50% market share increase over the last two years while new home sales have declined. There truly is a flight to quality in tough times.
We are encouraged to see public builders moving away from discounting practices to one of pricing their homes at the proper market price. This is an important change that will quickly allow home values to grow, as opposed to decline. With more and more builders and real estate professionals practicing consistent and proper market pricing, the entire real estate market will be healthier and everyone will benefit. When people believe that homes are growing in value, they will be more confident it is the best time buy. As the saying goes, "a rising tide lifts all ships."
Rest assured, Estridge will continue to manage the design and construction of our homes and neighborhoods with a steadfast commitment to our homeowners - past, present and future. We continue to do everything in our power to help them see their investment grow.
Best wishes to you and yours for a happy, healthy and safe Thanksgiving season.
Sincerely,
Paul Estridge, Jr.
President & Chief Servant
www.Estridge.com
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